We can see a barbeque in the backyard of a family-house. Father prepares the meal: these are steaks on a barbeque grill. And two kids are patiently awaiting their portion together with their Mum. The set demonstrates, probably, a middle-income family, which are much loved by advertisers. Therefore, the picture looks like a typical (cliché) ad from US or Europe. The meal demonstrated professionally, so we can "smell" its delicious taste from the picture. If we were in politically correct Europe or US, there will be a need to demonstrate gay, lesbian and black families too. But we are in Russia, so there will be more pictures of Asian and Chinese faces in our ads soon.
We can see a barbeque in the backyard of a family-house. Father prepares the meal: these are steaks on a barbeque grill. And two kids are patiently awaiting their portion together with their Mum. The set demonstrates, probably, a middle-income family, which are much loved by advertisers. Therefore, the picture looks like a typical (cliché) ad from US or Europe. The meal demonstrated professionally, so we can "smell" its delicious taste from the picture. If we were in politically correct Europe or US, there will be a need to demonstrate gay, lesbian and black families too. But we are in Russia, so there will be more pictures of Asian and Chinese faces in our ads soon.
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