Подчеркните сказуемые в сослагательном наклонении. this is known as skim pricing because the firm is skimming the 'cream' off the market before com petitors inevitably enter the market. these competitors, in order to attract customers away from the innovative firm, will probably charge lower prices. this is known as penetration pricing. promotion, like marketing, is much more than just selling. some products are sold door-to-door by sales representatives, e.g. avon. some are sold by holding parties, e.g. tupperware. fastmoving consumer goods or fmcg's, e.g. baked beans, make extensive use of brand names which are then advertised on television, in magazines, on billboards, etc. marks and spencer do not use television advertising at all, but put immense effort into merchandising and point-of-sale techniques. a wide variety of promotional techniques could be used depending on the firm's promotional budget and the type of product. an engineering firm selling a specialist machine will use very different techniques from the local corner shop.
skim pricing because the firm is skimming the 'cream' off the market before com
petitors inevitably enter the market. These competitors, in order to attract
customers away from the innovative firm, will probably charge lower prices.
This is known as penetration pricing. Promotion, like marketing, is much more
than just selling. Some products are sold door-to-door by sales
representatives, e.g. Avon. Some are sold by holding parties, e.g. Tupperware.
Fastmoving consumer goods or FMCG's, e.g. baked beans, make extensive use of
brand names which are then advertised on television, in magazines, on
billboards, etc. Marks and Spencer do not use television advertising at all,
but put immense effort into merchandising and point-of-sale techniques. A wide
variety of promotional techniques could be used depending on the firm's
promotional budget and the type of product. An engineering firm selling a
specialist machine will use very different techniques from the local corner
shop.