Stealth marketing is the flip side of traditional marketing. Hidden, implicit delivery of an advertising message. Such marketing has exactly the same goals, the only difference is in the tools and approach.
The world of advertising uses similar methods. Advertising is the art of control and the art of deception. It makes you believe that the thing that is advertised is not just needed for you, but vital. This is done not directly, but indirectly. You are shown a beautiful house, a beautiful wife and a man who uses a mobile phone of a certain brand or uses certain perfumes. This is an easy way to become an aristocrat. Just buy the same phone and you will become as important and status.
Stealth marketing is the flip side of traditional marketing. Hidden, implicit delivery of an advertising message. Such marketing has exactly the same goals, the only difference is in the tools and approach.
The world of advertising uses similar methods. Advertising is the art of control and the art of deception. It makes you believe that the thing that is advertised is not just needed for you, but vital. This is done not directly, but indirectly. You are shown a beautiful house, a beautiful wife and a man who uses a mobile phone of a certain brand or uses certain perfumes. This is an easy way to become an aristocrat. Just buy the same phone and you will become as important and status.
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